In 2014 I was asked to rebrand a boutique Ramat Gan based SEO firm by the name of Linkin Marketing. It was clear to me right away that the company has been relying on the assets of the LinkedIn brand in order to gain subliminal creditability and leverage their own business. The company clearly had what it takes in order to succeed at their own merit, and so, I wanted to get rid of that. My main challenge was to revisualize the brand from the ground up without shaking the foundations too much—otherwise, I knew, it would have been impossible to sell my plan and make a positive impact.
As part of my brand strategy plan, it was decided to create a logo that goes as far as possible from the LinkedIn logo, and to add a whole new set of supporting colors to bring it a fun and unique character. Another challenge, as itself, was to create a cohesive bilingual brand identity. Below are the before and after logos, with select spreads from the 56-page bilingual brand book I wrote and designed.